Marketing Concepts Group

This is truly a great video about Social Media. Must see!

The recall crisis at Toyota could create a big opportunity for Hyundai as the Korean automaker launches a new campaign focusing on the quality of its cars.

http://www.businessweek.com/globalbiz/content/jan2010/gb20100129_774891.htm

Check out how the United States government unveiled a  census website  designated to answer any Spanish language questions. Talk about a long time coming?!

http://hispanicmarketweekly.com/featureArticle.cms?id=2501

• Facebook, blogs, Twitter and customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online. (Etailing survey of 117 companies, September 2009)
• Consumers say that word of mouth is still the number one influence in their electronics (43.7%) and apparel (33.6%) purchases. (Retail Advertising and Marketing Association/BIGresearch Study, December 2009
• 20 hours of video is uploaded to YouTube every minute. (Source: YouTube, May 2009.)
• The fastest growing segment on Facebook is 55-65 year-old females. (Source: Kanishka Surana, Think Conversation Linkedin Group)
• 24 of the 25 largest newspapers are experiencing record declines in circulation, because consumers no longer search for the news, the news finds them. (Source: Kanishka Surana, Think Conversation Linkedin Group)

This is a really great video about an amazing effort for a charter school in Harlem called the Promise Academy.  Ed Bradley reports on this school that was created by Geoffrey Canada.

Ever wonder just how far some companies will go to get noticed? See how 10 companies succeeded–and five failed miserably–when it came to making some noise.

http://www.entrepreneur.com/marketing/marketingideas/article159484.html